India's Global Fashion Brand.
Most of the Indian shirts are mass-produced adopting faster-automated methods that lack craftsmanship. Skills like hand-cut fabric, hand attached buttons is missing. Some Indian brands outsource their production from Bangladesh for cheaper production.
Our Vision and Goal is to make a Global Indian Brand.
The problem which America failed to Solve, we solved it first by inventing Belly Fit Shirts. (Obesity is rising in the USA, but shirt companies are still stuck with slim fit/regular fit shirts which don't cater to the requirements of obese people.)
India's share in Global fashion is negligible. Foreign fashion brands are present in India but Indian fashion brands abroad are negligible.
Our vision is to make Global Indian Brand with our Quality, Innovation, and Ethical Practices.
Vision is Sustainability.
Look around us! Water crisis. Severe air pollution. Delhi is the most polluted city in the world. It's high time we should change the way we consume things.
We don't use plastic in our packaging. We don't use plastic/petroleum-based fabrics and plastic buttons in our shirts. Our production method is environment friendly.
Which means no micro-plastic in the river or sea. No plastic in the landfill.
Our clothes are well-made and can last longer. Which means less wastage.
As we grow big, we plan to do our all delivery through the electric vehicle and take various other large scale green initiatives.
"Like Facebook, Dell, Apple, Starbucks we have a modest origin."