Indian Brand, International Quality.
Most of the Indian shirts are mass-produced that lack quality & durability.
We are founded by a fashion designer who actually know about the clothing and the issues faced by the wearer. We are a first shirt company in India, that invented Belly Fit (Other companies only makes Slim and Regular fits.).
The goal is to make clothes that are durable, comfortable and that lasts longer.
Adopt sustainability to ensure more job creations and reduce carbon footprints.
Shirt Brand for Men who live Quality Life.
Our shirts are slowly gaining popularity in INDIA, especially linen shirts, wedding shirts, designer shirts and plus size shirts. Our small customer base is happy so far and they come back to buy again from us. Unlike Popular Brands, we are very approachable & solve the sartorial issues that people face.
Our Vision and Goal is to make a Global Indian Brand.
The problem which America failed to Solve, we solved it first by inventing Belly Fit Shirts. (Obesity is rising in the USA, but shirt companies are still stuck with slim fit/regular fit shirts which don't cater to the requirements of obese people.)
India's share in Global fashion is negligible. Foreign fashion brands are present in India but Indian fashion brands abroad are negligible.
Our vision is to make Global Indian Brand with our Quality, Innovation, and Ethical Practices.
Vision is Sustainability.
Look around us! Water crisis. Severe air pollution. Delhi is the most polluted city in the world. It's high time we should change the way we consume things.
We don't use plastic in our packaging. We don't use plastic/petroleum-based fabrics and plastic buttons in our shirts. Our production method is environment friendly. Which means no micro-plastic in the river or sea. No plastic in the landfill. Our clothes are well-made and can last longer. Which means less wastage.