About Us
India's Global Fashion Brand.
We all love Leonardo DiCaprio's movies. Titanic everyone remembers. Do you know which shirt brands he wears? American, Italian, British, French but never Indian brand. They sell us their movies but we are unable to sell our shirts to them. (And the value of Dollar against INR goes up).
The problem is Indian shirts are mass-produced adopting faster automated methods that lack craftsmanship. Skills like hand-cut fabric, hand attached buttons is missing.
Our Vision and Goal is to make a Global Indian Brand.
The problem which America failed to Solve, we solved it first by inventing Belly Fit Shirts. (Obesity is rising in the USA, but shirt companies are still stuck with slim fit/regular fit shirts which don't cater to the requirements of obese people.)
India's share in Global fashion is negligible. Foreign fashion brands are present in India but Indian fashion brands abroad are negligible.
Our vision is to make Global Indian Brand with our Quality, Innovation, and Ethical Practices.
Vision is Sustainability.
There are so many Indian shirt brands but very few of them will talk about their role and impact they are causing at the environment.
Look around us! Water crisis. Severe air pollution.
It's high time we should change the way we consume things.
We don't use plastic in our packaging. We don't use plastic/petroleum-based fabrics and plastic buttons in our shirts.
Which means no micro-plastic in the river or sea. No plastic in the landfill.
Our clothes are well-made and can last longer. Which means less wastage.
As we grow big, we plan to do our all delivery through the electric vehicle and take various other large scale green initiatives.
"Like Facebook, Dell, Apple, Starbucks we have a modest origin."
As we grow, we will bring a drastic positive change in the entire Indian fashion industry.
A Business with Cause.
To provide jobs to thousands near their Home.
Imagine, tailor from Uttar Pradesh not leaving his home and getting a job in Uttar Pradesh.
Or tailor from Maharastra not leaving his home and getting a job in Maharastra.
Or tailor from Karnataka not leaving his home and getting a job in Karnataka.
We have such a disruptive model where our production unit will be in 5-6 different zones instead of 1 single unit. This will solve the major problem faced by the e-commerce industry. It will reduce logistic turn around time.
A customer from Uttar Pradesh will get the product shipped from Uttar Pradesh.
A customer from Mumbai will get the product shipped from Maharastra.
It will greatly improve customer satisfaction.
A win-win situation for all.